A Guide to OTT Advertising in Central Florida

Over-the-top (OTT) advertising is quickly becoming a cornerstone for businesses throughout Central Florida. As viewing habits change, local brands are seizing the opportunity to reach audiences who have moved away from traditional cable or broadcast TV. Florida’s Connected TV (CTV) and OTT ad revenues are on track to reach $241.2 million in 2025, reflecting a 15% annual increase.

OTT advertising is transforming the digital marketing approach for local businesses.

Central Florida’s diversity and steady influx of tourists allow advertisers to design highly targeted campaigns that stand out. This influx of seasonal visitors gives brands a powerful way to reach new audiences with timely, location-specific streaming campaigns.

What Is OTT Advertising (and How Is It Changing Local Marketing?)

OTT advertising delivers TV-style ads directly to viewers over the internet, bypassing cable or satellite providers. Unlike broadcast TV, OTT gives Central Florida businesses the ability to reach people across streaming apps and connected devices on their schedules.

OTT Advertising Central Florida is gaining momentum as more viewers cut the cord and move to streaming. Many services now offer ad-supported models like AVOD and FAST, opening new doors for local advertisers.

Florida’s CTV/OTT ad revenues are expected to reach $241.2 million in 2025, showing a clear migration from traditional TV to streaming platforms (thelmbmarketinggroup.com).

As streaming becomes the new norm, adding OTT to your mix is now essential for a full-funnel digital marketing strategy. For more on how OTT fits into bigger campaigns, see our full-funnel digital marketing approach.

Key OTT Platforms and Ad Types in Central Florida

Central Florida advertisers have a wide range of OTT platforms to choose from. Top choices include Hulu, Roku, Amazon Fire TV, and Peacock, all of which have experienced notable national growth. These services offer both live TV and on-demand content, helping brands reach viewers in different settings.

Hulu reported 54.7 million subscribers in 2025 (Reuters).

While local user rankings aren’t published, these platforms have a strong presence across Florida. Each offers unique content and audience demographics, so choosing the right mix is key for media buying with precision targeting.

Here’s how platform and ad options compare for local campaigns:

• Platform Reach: Hulu, Roku, Amazon Fire TV, and Peacock let brands target cord-cutters and digital-first households across Central Florida.

• Ad Types: Options include pre-roll (before content), mid-roll (during content), as well as non-skippable, skippable, and interactive formats for higher engagement.

Selecting the right OTT platform is a foundation of media buying with precision targeting.

How Local Businesses Target Audiences with OTT: Methods & Best Practices

OTT campaigns can also measure in-store visits after someone views an ad, giving local businesses a clear picture of how streaming drives real foot traffic.

OTT’s main strength is its ability to target specific audiences. Here’s how Central Florida businesses can make the most of their campaigns:

1. Geofencing: Target viewers in specific zip codes or neighborhoods, perfect for reaching residents and tourists near attractions.

2. Demographic & Behavioral Targeting: Narrow your audience by age, gender, interests, or online behaviors to deliver the right message.

3. Custom Audiences: Use first-party data or lookalike modeling to connect with consumers similar to your best customers.

OTT platforms now offer zip code-level targeting, making it easier to craft messages that speak to Central Florida’s unique market (Enveu).

OTT targeting stands out by combining behavioral, demographic, and location-based methods, offering more precision than traditional TV.

Optimizing and measuring campaign performance is vital—analytics tools like Google Analytics or Nielsen Digital Ad Ratings help track view-through rates, conversions, and overall success. Combining these tactics with an Orlando SEO company can amplify your brand’s reach.

OTT Advertising Costs and ROI: What Central Florida Marketers Need to Know

How much should you spend on OTT advertising in Central Florida, and what kind of return can you expect?

While specific local CPM or ROI figures aren’t publicly available, the national average ad spend per internet user in OTT for 2025 is $392.14 (thelmbmarketinggroup.com).

Your actual investment will depend on targeting, platform, and campaign length. ROI of OTT Advertising Florida campaigns is shown through increased brand recall and conversion rates compared to other digital channels. Costs can vary widely.

Key metrics—like view-through rates, conversion tracking, and cross-device attribution—help marketers measure and improve returns.

For CTV/programmatic media buying, it’s important to use national data as a benchmark and adjust based on your campaign results. See more about CTV/programmatic media buying.

Real-World Success: OTT Campaign Case Studies from Florida

Central Florida brands are already experiencing results from streaming ad strategies. Recent industry examples include:

• Florida Tourism Campaigns: Local tourism boards have used OTT and CTV ads to boost engagement and consideration, with significant increases in brand interactions and travel intent.

• Education Sector: Universities employing OTT and geofencing for recruitment have achieved cost-effective lead generation and higher conversion rates.

These examples show that local business streaming ads in Central Florida can deliver value across many industries.

Industries from auto dealerships to healthcare providers have also benefited from OTT’s distinctive reach in the area.

For more real-world inspiration, check out our marketing case studies.

Compliance, Risks, and Policy Considerations for OTT Advertisers

OTT advertising offers wide reach, but local businesses must closely follow compliance and data privacy requirements. As of July 2025, the Florida Digital Bill of Rights (FDBR) gives consumers new rights over their personal data, including access, correction, deletion, and opt-out options—especially for larger tech companies. Advertisers also need to comply with federal laws such as the FCC, FTC, and COPPA, focusing on transparency and responsible data practices (thelmbmarketinggroup.com).

Non-compliance may result in substantial fines and damage to brand reputation.

Ad placement strategies for OTT in Florida require balancing innovation with regulatory demands.

Consistency across platforms is crucial, especially as campaigns often run on several services. For more strategy advice, see our post on unlocking your Orlando marketing plan.

The Future of OTT Advertising in Central Florida

What’s next for OTT? Artificial intelligence is beginning to influence streaming ad experiences, delivering more personalized ads that boost engagement (ReelnReel). As AR and VR technologies develop further, brands can expect more immersive advertising formats.

As regulatory oversight grows, advertisers will need to regularly adjust their strategies to stay both effective and compliant.

Programmatic video ads in Central Florida are likely to become even more advanced, using AI for smarter targeting and creative delivery. Staying up to date with these changes—and privacy regulations—will be essential for brands aiming to lead.

For a closer look, visit our OTT Advertising Guide for Orlando Businesses.

Conclusion & Next Steps: Getting Started with OTT in Central Florida

OTT advertising is changing the way Central Florida brands connect with audiences, offering precise targeting, measurable results, and creative flexibility. As streaming ad adoption continues to rise in the region, now is the time for local businesses to explore these opportunities.

Want to accelerate your results? Schedule a Free Consultation to build your next OTT campaign with local expertise and a data-driven strategy.

To further explore OTT and digital marketing strategies, browse our resources and guides for Central Florida businesses.

Frequently Asked Questions

Is OTT advertising effective for Central Florida businesses compared to traditional TV?

Yes. OTT helps local brands reach cord-cutters and streaming-first households with tighter targeting than traditional TV. It works especially well for awareness plus mid-funnel consideration, and can complement linear TV when you want both scale and precision.

Which OTT and streaming platforms reach the most viewers in Central Florida?

Hulu, Roku, Amazon Fire TV, and Peacock are common starting points because they combine strong household penetration with ad inventory. The best mix depends on your audience, content alignment, and budget.

What targeting options are available for OTT campaigns in the Orlando area?

You can target by zip code or neighborhood, demographics, interests, and viewing behavior. Many platforms also support custom audiences from first-party data and lookalikes.

How much does OTT advertising typically cost for a Central Florida campaign?

Costs vary based on platform, audience size, and targeting depth. Most campaigns are bought on CPM pricing, so spend scales with reach and frequency. National benchmarks help set expectations, then you refine based on real performance.

References

• Reuters (2025)

• Enveu. (2025).

• ReelnReel. (2025).