Frequently Asked Questions
Digital Marketing
Digital marketing is essentially every interaction your business has with customers in the online world. Think of it as having a conversation with your audience across the internet – from the moment they discover you through a Google search to when they're reading your email newsletter on their morning commute.
Digital marketing is the use of online channels like search engines, social media, and email to reach and engage customers.
We provide clear metrics like web traffic, conversions, and engagement rates to measure success.
We work within your budget to create campaigns that deliver maximum ROI. We have tools that can help guide you on a budget. We have access to industry standards for different verticals, and we can see how much your competitors are spending to determine how much you really want to dominate.
Timelines vary, but many clients see noticeable improvements within the first 3 months.
SEO focuses on organic rankings, while SEM involves paid ads to increase visibility quickly.
Getting started is easy. The first step is scheduling a free consultation.
PPC (Pay-Per-Click) advertising is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. It’s a way to buy visits to your website rather than earning them organically. One of the most popular forms of PPC is search engine advertising, where businesses bid for ad placement in a search engine’s sponsored links.
PPC advertising can begin driving traffic to your website immediately after your campaign goes live. However, the time needed to see significant results, such as increased sales or leads, depends on factors like your budget, bidding strategy, and industry competition. Achieving optimal performance usually requires a few weeks to a few months of campaign optimization.
Successful digital marketing strategies include clear target audience definition, competitive analysis, goal setting with measurable KPIs, multi-channel approach, content calendar development, budget allocation, and continuous performance monitoring. Integration across all channels ensures consistent messaging and maximum impact.
Most successful small businesses invest 7-12% of their gross revenue on marketing, with digital marketing typically comprising 60-80% of that budget. The exact amount depends on your industry, growth goals, and competitive landscape. A data-driven approach helps determine the optimal budget allocation across channels like paid advertising, SEO, and social media marketing.
Common marketing mistakes include lack of clear target audience definition, inconsistent branding, neglecting mobile optimization, ignoring data analytics, spreading budgets too thin across multiple channels, and failing to track return on investment. Avoiding these mistakes significantly improves marketing effectiveness.
Marketing strategies should be reviewed monthly for tactical adjustments and quarterly for strategic changes. Regular performance analysis ensures campaigns remain effective as market conditions, consumer behavior, and business goals evolve. Successful businesses maintain flexibility while staying committed to long-term strategic objectives.
The optimal marketing mix depends on target audience preferences, budget constraints, industry characteristics, and business goals. Testing different channel combinations, analyzing performance data, and adjusting allocation based on ROI helps identify the most effective marketing mix for sustainable growth.
Marketing automation streamlines repetitive tasks, nurtures leads through personalized email sequences, scores prospects based on behavior, and delivers targeted content at optimal times. This technology helps small businesses scale marketing efforts while maintaining personalized customer experiences and improving efficiency.
Our Social Media Management service is a comprehensive solution that covers all aspects of your daily social media presence. This includes creating engaging content (graphics, videos, text posts), designing visually appealing posts that align with your brand, writing compelling captions, researching and implementing relevant hashtags, scheduling and posting content across your chosen platforms, providing an easy-to-use approval portal for your review, and delivering detailed monthly performance reports.
Social Media Management focuses on the day-to-day tasks of creating and publishing content to build and maintain your organic presence. Social Media Marketing, on the other hand, involves designing and executing paid advertising campaigns on social media platforms to reach specific target audiences, generate leads, drive traffic, and achieve specific business goals. We strategically invest in ads to amplify your reach and impact.
The results you can expect will depend on your specific goals, industry, target audience, and the package you choose. However, our aim is to deliver tangible results such as increased brand awareness, higher engagement rates, lead generation, website traffic growth, and ultimately, increased conversions and sales. We track key metrics and provide transparent reporting to demonstrate the impact of our efforts.
We have experience working with all major social media platforms, including but not limited to Facebook, Instagram, LinkedIn, Twitter (X), Pinterest, TikTok, and YouTube. We will recommend the platforms that are most relevant to your business and target audience.
We strive to make the process as seamless as possible for you. While we handle the majority of the work, your input is valuable. We'll work closely with you to understand your brand voice, target audience, and goals. You'll have the opportunity to review and approve content through our easy portal, and we'll keep you informed with regular updates and performance reports.
Our pricing packages are designed to offer different levels of service based on your needs and budget. Our packages start at $850 per month. We will discuss your specific requirements and recommend the package that best aligns with your goals. We believe in transparent pricing and will clearly outline what's included in each package.
At The LMB Marketing Group, we pride ourselves on our personalized approach, our focus on delivering measurable results, and our commitment to becoming a true partner for your business. We take the time to understand your unique needs and develop tailored strategies that drive growth. Our "we do it all" approach means you can truly hand over your social media with confidence and focus on running your business.
Getting started is easy! Simply click the "Get Your Free Reel & Learn More!" button or the "Schedule a Free Consultation" link. You can also contact us directly through our website or by phone. We'll be happy to discuss your social media needs and how The LMB Marketing Group can help you achieve your business goals.
Geofencing creates virtual boundaries around specific locations using GPS coordinates. When someone enters these boundaries with their smartphone, they're added to a targetable advertising audience. Later, when they use apps or browse websites, they see your ads across the digital ecosystem.
Think of it as putting a digital fence around your competitor's store. Anyone who walks inside becomes someone you can advertise to, even after they leave.
Regular online advertising targets people based on demographics, interests, or online behavior. Geofencing targets people based on real-world locations they visit. This means you're reaching people who have demonstrated actual buying intent through their physical actions, not just their online activity.
For example: Instead of targeting "people interested in fitness," you target "people who actually visit gyms." The intent level is dramatically higher.
Most clients see initial data within 7-14 days and meaningful results within 30-45 days. However, the timeline depends on your target locations, budget, and how many people visit those locations daily.
Businesses targeting high-traffic competitor locations often see faster results than those targeting niche events or smaller venues.
It is all up to your goals and your current marketing efforts. Our geofencing campaigns typically start at $750 per month, depending on your current marketing efforts, market size, number of target locations, and business goals. This includes strategy, setup, management, and optimization.
Most small businesses see 300-500% ROI within 90 days. Remember: this isn't just advertising spend—it's customer acquisition that pays for itself.
We track actual visits to your location using conversion zone technology, then multiply by your average customer value and conversion rate. For example:
Monthly ad spend: $1,200
New customers: 18
Average customer value: $350
Revenue generated: $6,300
ROI: 425%
In the event you do not have a location or you are mobile we have other strategic ways to target the ROI.
Geofencing works for businesses with customer values as low as $25-50, as long as you have sufficient volume and repeat purchase behavior. We optimize for visit cost and conversion rates to ensure profitability regardless of transaction size.
We've had successful campaigns for coffee shops ($8 average), fast-casual restaurants ($15 average), and convenience stores ($12 average).
All location data is anonymized and aggregated—we never see individual people's information or track specific individuals. It's similar to how Google Maps shows you nearby businesses or how your phone suggests restaurants when you're in a new area.
Studies show 70% of consumers prefer location-relevant advertising over random ads. People would rather see ads for businesses they can actually visit than irrelevant national brands.
Our polygon mapping technology is accurate to within 3-5 meters, allowing us to target specific building sections while excluding parking lots, employee areas, or irrelevant spaces.
We also use dwell time requirements (typically 5-15 minutes) to ensure people actually visited the location rather than just driving past.
Yes, this is completely legal and ethical. You're not accessing private property or interfering with their business—you're simply advertising to people who chose to visit public locations. It's similar to handing out flyers on a public sidewalk outside a competitor's store.
Many of our clients discover their competitors are already geofencing their locations.
For you? Not complicated at all. We handle the entire technical setup, including:
Identifying optimal target locations
Creating precision geofences with polygon mapping
Setting up conversion tracking around your business
Developing location-specific ad creative
Managing campaigns and optimization
You approve the strategy and review performance reports. We handle everything else.
We use conversion zone technology that creates virtual boundaries around your business location. When someone who saw your geofencing ad visits your location within the attribution window, it's counted as a conversion.
You'll receive detailed reports showing:
How many people saw your ads
How many visited your location
When they visited (same day, next day, etc.)
Average time between ad exposure and visit
If you are mobile or don't have a brick and mortar location we will determine the best reporting to track results.
Modern geofencing platforms reach 85-95% of smartphone users through multiple data sources (GPS, WiFi, cell towers, app-based location sharing). Even users who've restricted some location sharing are typically still reachable through apps they've given location permission.
The audience size is sufficient for effective campaigns in virtually all markets.
We work with data partners who maintain compliance with all privacy regulations while still providing effective targeting. The iOS changes primarily affected app-based tracking, but geofencing uses multiple data sources and aggregated location intelligence.
Campaign performance has remained strong post-iOS updates.
No long-term contracts required. We operate on a month-to-month basis because we believe in earning your business with results, not locking you in with contracts. Though we recommend some minimums to really see results.
Most clients continue working with us because geofencing becomes their most profitable marketing channel, but you're free to cancel anytime.
We analyze your market opportunity, average customer value, and growth objectives to recommend an investment level that supports effective testing while generating positive ROI. Most businesses see optimal results with $2,500+/month in ad spend.
Initial improvements in cost-per-click and conversion rates typically appear within 2-3 weeks. Significant ROI improvements usually develop over 60-90 days as we gather performance data and optimize based on actual results.
Competitive markets often provide the best opportunities for strategic differentiation. We focus on finding underutilized keyword opportunities, developing unique value propositions, and optimizing for long-term Quality Score advantages.
Absolutely. We can enhance existing accounts or recommend fresh starts based on current account health and strategic alignment with your business objectives.
SEO (Search Engine Optimization) focuses on organic search rankings through content optimization and technical improvements, providing long-term sustainable traffic. SEM (Search Engine Marketing) includes paid advertising for immediate visibility and traffic. Most successful small businesses use both strategies for comprehensive search marketing coverage.
Improving Google Ads performance requires keyword research, compelling ad copy, optimized landing pages, proper conversion tracking, and continuous bid management. Regular A/B testing of ads, keywords, and landing pages helps identify what resonates with your target audience and maximizes return on ad spend.
PPC optimization involves thorough keyword research, compelling ad copywriting, strategic bid management, landing page optimization, negative keyword implementation, and continuous performance analysis. Regular testing and refinement help reduce costs while improving conversion rates and overall campaign profitability.
The most effective lead generation strategies combine search engine optimization, targeted pay-per-click advertising, content marketing, social media engagement, and conversion rate optimization. A multi-channel approach ensures consistent lead flow while diversifying risk across different marketing channels.
Advertising
Advertising focuses on promoting your brand, while marketing is the broader strategy.
Think of marketing as the entire delicious meal you're preparing, while advertising is just one of the ingredients in your recipe. Marketing encompasses everything that goes into connecting with your customers and building your brand's story.
We analyze your audience and goals, using research and data to recommend the best mix of channels—whether it’s TV, social media, programmatic,radio or any other avenue.
Choosing the best platforms for your business requires a strategic approach based on your target audience, business goals, and available resources ensuring our decisions are data-driven, not based on gut instinct.
We provide metrics like impressions, reach, form fills and conversion rates to measure success. Some strategies involve tracking attribution like foot traffic. We provide transparent reporting to all of our customers.
Budgets vary based on goals, geography, and mediums, but we tailor strategies to maximize value for any spend.
Here's the truth about minimum budgets: they're a bit like buying your first car – there's no universal "right" answer, but there are smart ways to approach it based on your unique situation. When we work with businesses, we always start by understanding their goals and market before throwing out any numbers.
Absolutely! From concept to final cut, we manage every step of the creative process.
Yes, we support all 50 states and Puerto Rico.
Getting started is easy. The first step is scheduling a free consultation.
Conversion rate optimization (CRO) is the process of improving your website and marketing campaigns to increase the percentage of visitors who take desired actions, such as making purchases or filling out contact forms. For small businesses, effective CRO can significantly boost revenue without increasing advertising spend by maximizing the value of existing website traffic.
Marketing qualified leads (MQLs) show interest through content engagement or form submissions but aren't ready to purchase. Sales qualified leads (SQLs) demonstrate buying intent and meet specific criteria for sales contact. Understanding this distinction helps optimize lead nurturing and improve sales conversion rates.
Programmatic advertising is the automated buying and selling of online ad space, using algorithms and real-time bidding (RTB) to target specific audiences. Unlike traditional advertising, which involves manual negotiations and placements, programmatic offers greater precision, efficiency, and real-time optimization. This allows us to deliver your ads to the right people, at the right time, across various digital channels.
Programmatic advertising maximizes ROI by minimizing wasted impressions and targeting your ideal customer with precision. By leveraging data-driven insights and real-time optimization, we ensure your ad budget is spent efficiently, reaching those most likely to convert. This results in higher engagement rates and increased revenue.
Programmatic offers a wide range of targeting options, including demographic, geographic, behavioral, contextual, and device-based targeting. We can also utilize CRM targeting, search retargeting, and addressable advertising to reach specific households. Our goal is to create highly personalized campaigns that resonate with your target audience.
We partner with top-tier publishers and utilize advanced brand safety tools to ensure your ads appear in safe and relevant environments. Our programmatic experts continuously monitor campaigns and implement strict quality control measures to protect your brand's reputation.
We track key performance indicators (KPIs) such as impressions, click-through rates (CTR), conversion rates, and even foot traffic to measure campaign success. We provide detailed reports and analysis, offering transparency and actionable insights. Our goal is to demonstrate the tangible impact of your advertising investment.
We combine deep industry expertise with a data-driven approach, focusing on transparency, customization, and ROI. Our team of dedicated programmatic experts actively manages and optimizes every campaign, ensuring your advertising dollars are spent wisely. We also offer a holistic approach, integrating traditional and digital media buying to maximize your reach.
CRM targeting uses your first party data to create highly targeted campaigns. This allows you to reach existing customers with personalized messages, maximizing customer loyalty and increasing sales. It is a powerful tool to bring your customers back to your website.
Search retargeting allows you to reach users who have previously searched for your products or services. This brings them back to your site, and increases conversions.
We know what to test, how to read the data, and when to kill campaigns that aren't working. We also know vendor-side tricks that waste your money - and we don't use them. You're not paying us to push buttons; you're paying for the experience that prevents expensive mistakes.
No one can guarantee conversions - we don't control your sales process, pricing, or product. What we guarantee: transparent reporting, strategic recommendations based on data, and we'll tell you if something isn't working instead of letting it bleed budget.
We analyze your market opportunity, average customer value, and growth objectives to recommend an investment level that supports effective testing while generating positive ROI. Most businesses see optimal results with $2,500+/month in ad spend.
Initial improvements in cost-per-click and conversion rates typically appear within 2-3 weeks. Significant ROI improvements usually develop over 60-90 days as we gather performance data and optimize based on actual results.
Competitive markets often provide the best opportunities for strategic differentiation. We focus on finding underutilized keyword opportunities, developing unique value propositions, and optimizing for long-term Quality Score advantages.
Absolutely. We can enhance existing accounts or recommend fresh starts based on current account health and strategic alignment with your business objectives.
SEO (Search Engine Optimization) focuses on organic search rankings through content optimization and technical improvements, providing long-term sustainable traffic. SEM (Search Engine Marketing) includes paid advertising for immediate visibility and traffic. Most successful small businesses use both strategies for comprehensive search marketing coverage.
Improving Google Ads performance requires keyword research, compelling ad copy, optimized landing pages, proper conversion tracking, and continuous bid management. Regular A/B testing of ads, keywords, and landing pages helps identify what resonates with your target audience and maximizes return on ad spend.
PPC optimization involves thorough keyword research, compelling ad copywriting, strategic bid management, landing page optimization, negative keyword implementation, and continuous performance analysis. Regular testing and refinement help reduce costs while improving conversion rates and overall campaign profitability.
The most effective lead generation strategies combine search engine optimization, targeted pay-per-click advertising, content marketing, social media engagement, and conversion rate optimization. A multi-channel approach ensures consistent lead flow while diversifying risk across different marketing channels.
Branding And Design
Strategy, identity design, guidelines, and implementation across digital platforms.
Typically 6-8 weeks, depending on your needs.
We offer standalone services but recommend a cohesive branding package for long-term success.
Yes! We specialize in refreshing outdated brands for a modern audience.
With comprehensive brand guidelines that define how your brand is used across all channels.
Getting started is easy. The first step is scheduling a free consultation.
A great logo should be simple, memorable, and timeless. It needs to be instantly recognizable, adaptable across different platforms, and effectively represent your brand. Versatility and scalability are key, ensuring it looks great in any size or format. Most importantly, it should align with your industry, resonate with your target audience, and reflect your brand’s personality and values at a glance.
Definitely! Your input is essential to the logo design process. We welcome your ideas, preferences, and any specific requirements during our initial discussion. Throughout the design journey, we’ll keep you informed and involved to ensure the final logo authentically represents your brand and resonates with both you and your audience.
Effective brand messaging communicates unique value propositions, addresses customer pain points, differentiates from competitors, and resonates with target audiences. Consistent messaging across all marketing channels builds brand recognition, trust, and customer loyalty while driving business growth.
Online reputation management involves monitoring brand mentions, responding to customer reviews promptly, encouraging positive reviews, addressing negative feedback professionally, and creating positive content to improve search results. A strong online reputation builds trust and influences purchasing decisions.
We craft blogs, photos, videos, social media posts, graphics, email campaigns, and more.
We analyze your audience’s preferences and behaviors to determine the best formats and topics.
Absolutely! We offer full-service content management across social platforms.
It depends on your goals, but we’ll create a plan to keep your audience engaged consistently.
Metrics like web traffic, engagement rates, impressions, and conversions help us track your content’s performance.
Getting started is easy. The first step is scheduling a free consultation.
Video marketing increases engagement rates, improves search rankings, builds trust through authentic storytelling, and appeals to visual learners. Videos effectively communicate complex information, showcase products or services, and create emotional connections with audiences, driving higher conversion rates.
Email marketing provides direct customer communication, high ROI potential, personalized messaging capabilities, and automated nurture sequences. It helps maintain customer relationships, promote repeat business, and generate leads at a fraction of traditional advertising costs while building long-term brand loyalty.
Timelines vary depending on the project scope, but most websites take between 6 to 8 weeks from initial consultation to launch. Larger or more complex projects may take a little longer.
Absolutely. Every site we build is fully responsive, meaning it will look and perform beautifully on desktops, tablets, and smartphones.
Yes! We design websites with easy-to-use content management systems (CMS) like WordPress or Wix, allowing you to make updates on your own — or we can manage updates for you if you prefer. Ask about our management packages.
Mobile optimization is critical since over 60% of web traffic comes from mobile devices. Mobile-friendly websites improve user experience, search engine rankings, conversion rates, and customer satisfaction. Google's mobile-first indexing makes mobile optimization essential for search visibility and business success.
High-converting websites feature clear value propositions, intuitive navigation, mobile optimization, fast loading speeds, compelling calls-to-action, trust signals like testimonials and certifications, and streamlined conversion processes. User experience and conversion rate optimization significantly impact business results.
Key website metrics include organic traffic growth, conversion rates, bounce rates, average session duration, goal completions, and revenue attribution. These metrics help identify website performance issues, optimize user experience, and measure the effectiveness of marketing campaigns and website improvements.
Professional website design for small businesses typically ranges from $3,000 to $15,000, depending on complexity, features, and customization level. Investment factors include e-commerce functionality, content management systems, mobile optimization, and ongoing maintenance requirements. A well-designed website generates significantly more leads and sales.
We analyze your market opportunity, average customer value, and growth objectives to recommend an investment level that supports effective testing while generating positive ROI. Most businesses see optimal results with $2,500+/month in ad spend.
Initial improvements in cost-per-click and conversion rates typically appear within 2-3 weeks. Significant ROI improvements usually develop over 60-90 days as we gather performance data and optimize based on actual results.
Competitive markets often provide the best opportunities for strategic differentiation. We focus on finding underutilized keyword opportunities, developing unique value propositions, and optimizing for long-term Quality Score advantages.
Absolutely. We can enhance existing accounts or recommend fresh starts based on current account health and strategic alignment with your business objectives.
SEO (Search Engine Optimization) focuses on organic search rankings through content optimization and technical improvements, providing long-term sustainable traffic. SEM (Search Engine Marketing) includes paid advertising for immediate visibility and traffic. Most successful small businesses use both strategies for comprehensive search marketing coverage.
Improving Google Ads performance requires keyword research, compelling ad copy, optimized landing pages, proper conversion tracking, and continuous bid management. Regular A/B testing of ads, keywords, and landing pages helps identify what resonates with your target audience and maximizes return on ad spend.
PPC optimization involves thorough keyword research, compelling ad copywriting, strategic bid management, landing page optimization, negative keyword implementation, and continuous performance analysis. Regular testing and refinement help reduce costs while improving conversion rates and overall campaign profitability.
The most effective lead generation strategies combine search engine optimization, targeted pay-per-click advertising, content marketing, social media engagement, and conversion rate optimization. A multi-channel approach ensures consistent lead flow while diversifying risk across different marketing channels.
About The LMB Marketing Group
We are a full-service marketing agency offering a wide range of digital and traditional marketing solutions.
Our services can include
SEO (Search Engine Optimization)
PPC (Pay-Per-Click) advertising
Social media marketing and/or management
Media Buying
Programmatic Advertising
Branding
Website design and development
Graphic design
Photography and video production.
We tailor our strategies to help businesses reach their goals.
The LMB Marketing Group helps businesses grow by creating and executing customized marketing strategies that drive brand awareness, increase website traffic, and generate leads. We ensure that your brand reaches the right audience at the right time. Our data-driven approach allows us to optimize campaigns continuously for maximum return on investment (ROI).
The LMB Marketing Group has experience working with a variety of industries, including, healthcare, home services, technology, finance, hospitality, legal services, education and more.
Regardless of your industry, our team customizes marketing strategies to suit each industry’s unique needs, ensuring impactful and effective results.
The LMB Marketing Group works with businesses of all sizes! Whether you’re a startup, small business, or large enterprise, we develop marketing strategies tailored to your specific goals and budget. Our scalable solutions ensure that businesses at any stage can benefit from professional marketing services.
Our pricing depends on the scope and complexity of your marketing needs. We offer customized pricing plans based on factors like services required, campaign duration, and budget.
Our contract lengths vary based on the services and goals of the campaign. We offer an easy cancelation policy ensuring our clients stay with us because they want to, not because they have to. This allows us to be flexible with our clients in case anything changes internally for them.
Getting started is easy! Schedule a free consultation with us to discuss your marketing needs and how we can help you achieve your business goals.
The LMB Marketing Group operates on a month-to-month basis because we believe in earning your trust through consistent results, not contractual obligations. This approach keeps accountable for delivering measurable growth every month and allows businesses the flexibility to adjust strategies based on performance data and changing market conditions.
The LMB combines hands-on marketing expertise with insights from multiple data partners to create precision-targeted campaigns. Our approach focuses on measurable outcomes with complete transparency in reporting, enabling businesses to see exactly how marketing investments translate into revenue growth and business expansion.
Unlike larger agencies that use templated strategies, The LMB Marketing Group develops customized marketing solutions tailored to each business's specific goals, industry, and market position. Our hands-on approach includes direct access to decision-makers, flexible strategy adjustments, and personalized support from strategy development through campaign execution.