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Geofencing Advertising
Stop Wasting Ad Spend on People Who'll Never Visit Your Business
Your competitors are casting wide nets with their advertising, hoping someone, somewhere might notice. Meanwhile, you could be targeting customers when they're literally walking past your competition's front door.
What Exactly Is Geofencing?
Think of geofencing as drawing invisible boundaries around specific locations—your store, your competitor's location, industry events, or anywhere your ideal customers spend time. When people enter these virtual zones, they see your ads on their phones.
The result? You're not just reaching people who might be interested. You're reaching people who are already in the buying mindset, at the exact moment location matters most.
Why Businesses Are
Winning Big with Geofencing
Target at the Perfect Moment
Catch potential customers when they're near your business or visiting competitors. Your message reaches them when they're already thinking about making a purchase.
Conquest Your Competitors
Someone visited your competitor but didn't buy? Now you can show them why your business is the better choice—while the experience is still fresh in their mind.
Maximize Every Marketing Dollar
Why advertise to everyone when you can advertise to people who are actually within driving distance? Geofencing eliminates geographic waste from your ad spend.
Track Real World Results
See exactly how many people who saw your ads actually visited your location. Finally, advertising you can measure from impression to front door.
Data Partners That Enhance Your Marketing
Our data partners provide valuable insights that enhance our strategic decision-making. They help us identify where your best customers live, work, and shop, enabling more precise targeting. Additionally, they enable us to layer demographic and interest data with location information, creating a more comprehensive and effective approach to reaching your audience.
We don't just draw circles on a map
We build comprehensive customer journey maps that turn location intelligence into competitive advantage. Our polygon tool lets us create custom-shaped geofences that match real-world boundaries
Advanced Precision Tools That Set Us Apart:
Forget basic radius targeting. Our polygon tool lets us create custom-shaped geofences that match real-world boundaries—your actual store footprint, specific mall sections, or even excluding unwanted areas like employee parking lots. Geofencing is a great option for retail marketing and others with a brick and mortar.
Polygon Tool Technology
We set up sophisticated conversion tracking zones that measure exactly what matters to your business. Whether it's foot traffic to your location, visits to your service area, or time spent in your location, we track real conversions, not just ad clicks.
Conversion Zone Mapping
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Our Geofencing Process:
Step 1: Strategic Location Analysis
We identify high-value locations based on your customer data and business goals—not guesswork.
Step 2: Precision Boundary Setup
Custom geofences that capture intent without wasting impressions on irrelevant foot traffic.
Step 3: Design & Development
Location-aware ad creative that speaks to where people are and what they're likely thinking.
Step 4: Continuous Optimization
Real-time adjustments based on foot traffic patterns, conversion data, and competitive intelligence.
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The LMB Marketing Group helped us target our ideal customers doubling our bookings!
Local Tours Business Owner
We received 15 additional leads working with The LMB Marketing Group versus our previous marketing agency
Local Dealership Owner
Geofencing our own location helped us grow our internal up sales and increased our conversions.
Local Med Spa Owner