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OTT Advertising Guide for Orlando Businesses

  • Writer: Liz Mbwambo
    Liz Mbwambo
  • Aug 12
  • 6 min read

The way Orlando businesses reach their audiences is rapidly changing, with digital video platforms leading the charge. Nationally, OTT video advertising is projected to reach $93.88 billion in 2025, reflecting a 7.59% annual growth rate through 2030 (Statista, 2024). This explosive growth is driving more brands in Central Florida to shift budgets toward streaming platforms and away from traditional TV.


Florida’s CTV/OTT ad revenues are expected to reach $241.2 million in 2025, marking a 15% annual increase and signaling that Orlando brands are moving quickly.


For local companies looking to connect with audiences who have cut the cord or never subscribed to cable, OTT and Connected TV advertising offer advanced targeting, flexibility, and measurable results—making them a must-consider for any modern marketing plan. As you explore this guide, you'll discover how to leverage these dynamic channels for your business.


What Is OTT Advertising—and Why Is It a Game-Changer for Orlando?

Think of OTT advertising as the next generation of TV ads—smarter, more targeted, and delivered through streaming services instead of cable or satellite.


Unlike traditional TV, OTT (Over-The-Top) advertising lets you reach viewers directly over the internet via apps like Hulu, Roku, and Peacock, which have a substantial and growing user base in Florida (Sensor Tower, 2024).


This approach is especially effective at reaching cord-cutters and cord-nevers—groups that are quickly growing in Orlando and often represent younger, tech-savvy audiences.

National trends show that streaming TV ads for Orlando businesses provide a unique advantage: the ability to reach demographics who are turning away from linear TV. Florida’s CTV/OTT ad revenues are growing 15% year-over-year, making this a pivotal moment for Orlando brands (Radio Online, 2024).


For brands seeking media buying with precision targeting, explore our media buying services.


How OTT Advertising Works: Platforms, Formats, and Targeting in Orlando

Today’s OTT campaigns in Orlando increasingly use programmatic technologies and the resurgence of live streaming, allowing brands to engage audiences in real time.

Understanding how to activate Connected TV advertising in Orlando starts with knowing the platforms and tools available.


Here’s how Orlando businesses can make the most of OTT advertising:


  1. Platform Selection: Choose from leading OTT platforms like Hulu, Peacock, Roku, and Amazon Fire TV to maximize reach among local viewers.

  2. Ad Formats: Use pre-roll, mid-roll, and interactive ads to engage audiences at the best moments in their streaming experience.

  3. Targeting Options: Leverage demographic, behavioral, and geofencing OTT ads in Orlando to customize your message for specific neighborhoods or zip codes.

  4. Programmatic Video Advertising: Use automated, data-driven buying to refine targeting and optimize spend.

  5. Analytics Integration: Deploy industry-standard analytics tools such as Google Analytics and Nielsen Digital Ad Ratings to track campaign performance.


Local platforms dedicated solely to the Orlando market are rare, but national providers with Florida operations can offer strong support. For businesses seeking advanced location-based targeting, our geofencing advertising solutions can help.


The Real Costs and ROI of OTT Advertising for Orlando Businesses

OTT advertising is often more cost-effective than traditional TV, but what should Orlando businesses expect to pay? Much of this efficiency stems from OTT’s ability to serve ads to only the most relevant viewers, minimizing wasted impressions and supporting a stronger return on ad spend.


While local CPM (Cost Per Thousand Impressions) and CPC (Cost Per Click) data for Orlando specifically are not publicly available, national averages can provide a benchmark: in 2024, average ad spending per internet user in the OTT Video Advertising market in the U.S. was $380.87 (Statista, 2024).


Budgeting for OTT advertising costs in Orlando should account for variables like audience targeting, platform choice, and campaign duration. OTT’s precision allows businesses to allocate spend more efficiently and measure ROI with greater accuracy than traditional channels.


When it comes to measuring impact, focus on metrics such as view-through rates, conversion tracking, and cross-device attribution—areas where OTT excels.

For businesses seeking to tie advertising investment to bottom-line results, our ROI-focused SEO strategy can complement streaming campaigns.


Local Targeting: Making OTT Ads Work for Your Orlando Audience

Hyper-local targeting is one of OTT’s greatest advantages for Orlando marketers. With geofencing and advanced demographic filters, you can serve ads to viewers in specific neighborhoods, reaching tourists during peak seasons or locals near key attractions.

Effective local targeting is what sets high-performing campaigns apart.


Orlando’s diverse population and seasonal tourism peaks make these techniques especially powerful. For example, aligning campaigns with major local events like the Orlando Film Festival or conventions can enhance relevance and engagement.


Measuring Success: Analytics, Attribution, and Optimization for OTT Campaigns

How do you know if your OTT ads are working? The answer lies in analytics and attribution. Industry-standard platforms such as Google Analytics, Adobe Analytics, and Nielsen Digital Ad Ratings are widely used to assess performance, providing data on impressions, video completions, and conversions.


For added clarity, third-party attribution services can track viewer journeys across different devices and platforms.


Unified measurement platforms are essential for tracking OTT ad performance in Orlando across devices, helping businesses optimize spend and maximize ROI.


OTT Advertising in Action: Orlando Case Studies & Real Results

Our campaigns for local businesses, such as RV dealers and dental clinics, have delivered measurable growth through integrated OTT, CTV, and digital marketing strategies. These results highlight how targeted streaming ads can drive conversions and revenue across a range of industries.


For more detailed examples, visit our marketing case studies.


Compliance, Best Practices, and Red Flags for Orlando OTT Advertisers

Orlando businesses must stay current with both industry best practices and new privacy regulations. The Florida Digital Bill of Rights (FDBR), which took effect in July 2024, grants consumers new rights related to accessing, correcting, deleting, and opting out of the sale of their data—especially for large tech companies (White & Case, 2024).


Advertisers must also comply with federal laws like the FCC, FTC, and COPPA, maintaining transparency, data minimization, and age-appropriate content. Advertisers should also be vigilant about COPPA requirements if their campaigns are likely to reach children under 13, as non-compliance can result in significant penalties.


Even if your business is not directly subject to FDBR, following these guidelines is recommended to build trust and avoid compliance risk.


To see more on crafting a compliant, future-ready strategy, check out Orlando Marketing Plan: Strategies That Work.


What’s Next? Trends and Opportunities in OTT for Orlando Businesses

The OTT sector is changing with trends like AI-driven personalization, advanced programmatic video advertising, and the resurgence of live streaming (Sensor Tower, 2024). While Orlando-specific projections for 2026 and beyond are not yet published, national forecasts point to continued double-digit growth and deeper integration with local marketing strategies.


Emerging formats like shoppable ads and interactive content are poised to make OTT campaigns even more engaging in the years ahead.

Orlando businesses can stay ahead by experimenting with interactive ad formats, leveraging first-party data, and working with partners who are committed to compliance and innovation.


For those ready to go deeper into programmatic opportunities, our resource Programmatic Advertising for Small Businesses: A Beginner’s Guide is a helpful next step.

Ready to see what OTT can do for your business? Schedule a Free Consultation with our team today.


Frequently Asked Questions

What is OTT advertising and why is it a game-changer for Orlando businesses?

OTT advertising delivers TV-like ads over the internet through streaming apps like Hulu, Roku, and Peacock—reaching viewers who’ve cut the cord or never had cable. In Florida, CTV/OTT ad revenues are expected to reach $241.2 million in 2025 with a 15% annual increase, signaling strong momentum. For Orlando brands, OTT offers advanced targeting, flexibility, and measurable results that traditional TV can’t match.

Which platforms, formats, and targeting options should I consider in Orlando?

Start with major platforms that have strong Florida reach—Hulu, Peacock, Roku, and Amazon Fire TV. Use pre-roll, mid-roll, and interactive ad formats to engage viewers, and consider programmatic buying to refine targeting and optimize spend. Target by demographics and behavior, and use geofencing to reach specific neighborhoods or zip codes in Orlando, including areas near major events and attractions.

How much does OTT cost—and how do I measure ROI?

OTT is often more cost-effective than traditional TV because it focuses on the most relevant viewers. While Orlando-specific CPM/CPC data isn’t publicly available, a useful national benchmark is the 2024 average ad spending per internet user in the U.S. OTT market: $380.87. Budget based on audience targeting, platform choice, and campaign duration. Track impact with view-through rates, conversion tracking, and cross-device attribution using tools like Google Analytics, Adobe Analytics, and Nielsen Digital Ad Ratings.

Are there privacy or compliance considerations for OTT in Florida?

Yes. The Florida Digital Bill of Rights (effective July 2024) expands consumer data rights, and advertisers should also follow federal requirements from the FCC, FTC, and COPPA. Prioritize transparency, data minimization, and age-appropriate content—especially if your campaigns could reach children under 13. Even if you’re not directly subject to FDBR, following these guidelines helps build trust and reduce risk.


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