Marketing Agency for Dealerships: How Orlando Dealers Can Sell More Cars With Digital

Today’s auto dealerships in Orlando face a marketplace where 95% of buyers start their car search online (inbeat.co). For local dealerships, standing out in this environment requires more than traditional advertising.

It means embracing digital channels, data-driven strategies, and the expertise of a dedicated marketing agency for dealerships.

Over 53% of car dealerships have increased their use of digital marketing over the past 2 years alone, and more than 65% of dealership advertising budgets now go to digital channels, the message is clear: adapting to digital is now a requirement for growth (zipdo.co; demandlocal.com).

What “Sell More Cars With Digital” Means for Orlando Dealerships

An effective digital strategy is now the backbone of dealership success in Orlando. With ad budgets remaining flat across the industry, maximizing ROI from every digital dollar is more important than ever (inbeat.co). Partnering with a knowledgeable digital marketing agency in Orlando gives dealerships access to the latest tools, trends, and technologies that drive meaningful results.

The dealerships that thrive are those that invest in digital transformation, not just digital presence.

This shift isn’t about having a website and a few social posts. It’s about orchestrating paid search, targeted video, intelligent retargeting, and SEO to capture and convert high-intent buyers.

Increasingly, dealerships are leveraging AI-driven chatbots and automation to enhance follow-up and nurture leads throughout the buying journey.

As the market changes, so must the way Orlando dealerships approach marketing—focusing on data, customer experience, and real outcomes.

The Dealership Growth Stack: Digital Channels That Move the Needle

Unlocking real sales growth means knowing where to invest in digital. Here’s how the key channels stack up for Orlando dealerships:

• Paid Search (PPC): Search engine marketing accounts for 35% of automotive digital ad spend, quickly connecting dealerships with buyers ready to act (zipdo.co).

• Social Media: Social platforms now drive 60% of all automotive leads, making targeted ads and organic engagement essential for capturing interest (zipdo.co).

• Video (OTT & CTV): In 2025, over 75% of automotive shoppers said online video influenced their purchase habits, and 60% visited a dealership or website after watching a relevant video (cmglocalsolutions.com). With immersive video and augmented reality showrooms, dealerships can now provide engaging, interactive experiences that help customers visualize ownership.

• SEO for Long-Term Demand: Ranking high in local search delivers a steady stream of organic leads, building credibility and trust over time.

• Retargeting: Intelligent retargeting strategies bring past visitors back to your site, increasing the likelihood of appointment bookings and test drives.

Dealerships moving toward first-party data strategies are seeing improved efficiency as third-party cookies phase out.

Nearly three-quarters of dealership ad budgets now flow to these digital channels, and those who use AI and automation are seeing consistent increases in revenue (demandlocal.com). For more on executing these strategies, see our ROI-focused SEO strategy or explore our approach to media buying with precision targeting.

Three Campaign Types That Help Orlando Dealers Move Inventory

Here’s how Orlando dealerships can turn digital strategy into real-world results:

1. Aged Inventory Pushes: Use targeted paid search and retargeting to spotlight vehicles that have been on the lot the longest, increasing exposure and moving slow inventory.

2. Model Launches: Launch new models with video campaigns across social and OTT to generate excitement and drive showroom visits. Social commerce features are allowing Orlando dealerships to capture buyers directly within platforms like Facebook and Instagram.

3. Service Growth: Promote service specials through email and geotargeted ads to boost high-margin service department revenue.

For example, omnichannel strategies like these have helped dealerships nationwide generate thousands of new leads and achieve ROI as high as 928% (zipdo.co).

To see more examples, check out our marketing case studies.

What to Track Weekly: Metrics That Matter for Dealership Growth

Tracking the right numbers every week is vital to dealership success:

Metric	Why It Matters
Leads	Gauge the effectiveness of marketing spend
Calls	Measure buyer intent and sales team performance
Appointments	Track conversion from digital to in-person actions
ROAS	Understand revenue generated per ad dollar spent
Cost per Appointment	Optimize for the most efficient sales process

Industry reports highlight Return on Ad Spend (ROAS), lead conversion rates, and appointment bookings as the most critical weekly KPIs for dealerships (demandlocal.com; zipdo.co).

For Orlando dealers, focusing on these metrics means marketing efforts translate directly to the showroom floor. Staying transparent with metrics and data is also becoming more important given Florida’s new digital privacy laws.

For more on analytics, review our automotive marketing analytics Orlando resource.

Questions to Ask a Dealership Marketing Agency Before You Sign

Choosing the right dealership marketing agency can make or break your results. Before you commit, ask:

How do you measure and report ROI?

Industry best practices emphasize that understanding an agency’s approach to ROI measurement is crucial for dealerships to assess effectiveness and transparency. This question helps clarify whether the agency can deliver clear, actionable results and continuous improvement.

Dealerships should also inquire about how agencies handle compliance with new digital privacy regulations.

Proof in Action: Orlando & Florida Dealership Digital Marketing Results

Digital marketing isn’t just theory—it’s delivering real results for dealerships across Florida and beyond. For instance, more than 75% of automotive shoppers said online video influenced their purchase behavior, and 60% took action after viewing a relevant video ad in 2025 (cmglocalsolutions.com).

Nationwide, omnichannel digital campaigns have driven thousands of leads and delivered ROI as high as 928% for participating dealerships (zipdo.co).

Integrated digital campaigns have not only increased vehicle sales but have also generated a measurable lift in service appointments and customer retention.

See more success stories in our marketing case studies.

Ready to Sell More Cars? Your Next Step with a Proven Orlando Marketing Agency

Digital marketing isn’t just an option—it’s the lever for dealership growth in Orlando. With 73% of dealerships increasing digital investment and two-thirds of ad budgets now focused online, the opportunity is clear.

Schedule a free consultation with an agency that understands how to deliver results for Orlando dealerships. Explore marketing for dealerships or connect with an Orlando marketing agency focused on your growth.

We stay updated on Florida’s digital privacy laws so you can focus on selling more cars with confidence.

Frequently Asked Questions

What does “sell more cars with digital” mean for Orlando dealerships? 

It means using a coordinated mix of paid search, targeted video, retargeting, and SEO to capture in-market buyers and convert them into calls, appointments, and test drives.

Which channels tend to drive the most dealership growth? 

Paid search, social ads and organic social, OTT and CTV video, long-term SEO, and retargeting that brings shoppers back after they browse inventory.

What campaign types help dealerships move inventory and grow service revenue? 

Aged inventory pushes, model launches supported by video, and service campaigns promoting specials through email and geo-targeted ads.

What should dealerships track weekly to measure performance? 

Leads, calls, appointments, ROAS, and cost per appointment are the core weekly metrics that tie marketing activity to showroom outcomes.

Frequently Asked Questions

Which channels tend to drive the most dealership growth? 

Paid search, social ads and organic social, OTT and CTV video, long-term SEO, and retargeting that brings shoppers back after they browse inventory.

What campaign types help dealerships move inventory and grow service revenue? 

Aged inventory pushes, model launches supported by video, and service campaigns promoting specials through email and geo-targeted ads.

What ways can an Orlando Marketing Agency help me sell more with digital?

By using a coordinated mix of paid search, targeted video, retargeting, and SEO to capture in-market buyers and convert them into calls, appointments, and test drives.

What should dealerships track weekly to measure performance? 

Leads, calls, appointments, ROAS, and cost per appointment are the core weekly metrics that tie marketing activity to showroom outcomes.

References

inbeat.co. (2025). 10 Automotive Marketing Trends Shaping the Industry in 2025. https://www.inbeat.co/articles/automotive-marketing-trends/

zipdo.co. (2025). Marketing In The Automobile Industry Statistics. https://zipdo.co/marketing-in-the-automotive-industry-statistics/

demandlocal.com. (2025). 41 Automotive Digital Marketing Statistics in 2025. https://www.demandlocal.com/blog/automotive-digital-marketing-statistics/