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The Reality
Home improvement customers typically research for 3-6 months before making decisions. You need marketing that nurtures them throughout this journey while positioning your showroom as the obvious choice.
The Home Improvement Challenge
Beautiful Products Don't Sell Themselves
Your showroom displays stunning transformations, your products offer exceptional quality, and your design expertise creates dream homes. But getting qualified customers that are ready to make significant investments through your door requires strategic marketing that reaches them throughout their decision journey.
Home improvement purchases represent some of the largest investments homeowners make. From dream kitchen renovations to luxury flooring upgrades, your customers are making decisions that will impact their homes for decades. They need to see, touch, and trust before they buy. We can help get them there.
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Common Challenges We Solve:
Customers who browse extensively but never commit to projects
Competing against big box stores on price instead of value
Long sales cycles that strain cash flow and resources
Seasonal fluctuations that make revenue unpredictable
Digital marketing that generates tire-kickers instead of serious buyers
Difficulty showcasing quality and craftsmanship online
Marketing Strategies for Every Home Improvement Category
Flooring & Tile Specialists
Kitchen & Bath Showrooms
Window & Door Retailers
Lighting & Fixture Stores
Outdoor Living Specialists
Solar Installation Companies
Cabinet & Countertop Retailers
Paint & Home Décor Stores
Furniture Stores
How We Drive Qualified Traffic to Your Showroom
Geofencing & Foot Traffic Analytics
We deploy geofencing technology around competitor locations and home improvement stores to target customers actively shopping for your products. Our foot traffic analytics measure real-world showroom visits generated by digital campaigns.
Visual Showcase Campaigns
We create compelling visual campaigns featuring before/after transformations, product galleries, and virtual showroom tours. These campaigns work across Google Ads, Facebook, and Instagram to inspire homeowners and drive showroom visits.
Educational Content Funnels
We develop comprehensive content strategies that educate customers about design trends, product benefits, and installation processes. This positions your business as the trusted expert while nurturing leads through their decision journey.
Traditional and Connected TV
We leverage the power of TV and Connected TV advertising to reach homeowners during their relaxation time with inspiring home improvement content. This premium placement builds brand awareness and drives qualified traffic to your showroom.
Design Consultation Lead Generation
We create campaigns specifically designed to generate design consultation appointments, positioning your expertise as the starting point for their project. These qualified appointments have much higher conversion rates than general inquiries.
Project Showcase Marketing
We develop marketing campaigns around completed projects, featuring customer testimonials, transformation stories, and design expertise. This social proof builds confidence and generates referrals from satisfied customers.
We Are A Marketing Agency That Gets It.
Your Customers Are Making Emotional Investments in Their Dreams
Home improvement isn't just about products. It's about helping families create spaces where they'll make memories for years to come. Your marketing needs to connect emotionally while demonstrating the quality and expertise that justifies premium pricing.
Our Home Improvement Advantage
Visual Storytelling Mastery
We know how to showcase transformations that inspire action
Long Sales Cycle Expertise
Our nurturing strategies keep you top-of-mind for months
Quality Positioning
We help you compete on value instead of price
Seasonal Campaign Planning
We maximize your visibility during peak decision periods
Showroom Traffic Focus
We generate visits from customers ready to make decisions