Geofencing Advertising 

Geofencing creates virtual boundaries around specific locations using GPS coordinates. When someone enters these boundaries with their smartphone, they're added to a targetable advertising audience. Later, when they use apps or browse websites, they see your ads across the digital ecosystem.

Think of it as putting a digital fence around your competitor's store. Anyone who walks inside becomes someone you can advertise to, even after they leave.

Regular online advertising targets people based on demographics, interests, or online behavior. Geofencing targets people based on real-world locations they visit. This means you're reaching people who have demonstrated actual buying intent through their physical actions, not just their online activity.

For example: Instead of targeting "people interested in fitness," you target "people who actually visit gyms." The intent level is dramatically higher.

Most clients see initial data within 7-14 days and meaningful results within 30-45 days. However, the timeline depends on your target locations, budget, and how many people visit those locations daily.

Businesses targeting high-traffic competitor locations often see faster results than those targeting niche events or smaller venues.

It is all up to your goals and your current marketing efforts. Our geofencing campaigns typically start at $750 per month, depending on your current marketing efforts, market size, number of target locations, and business goals. This includes strategy, setup, management, and optimization.

Most small businesses see 300-500% ROI within 90 days. Remember: this isn't just advertising spend—it's customer acquisition that pays for itself.

We track actual visits to your location using conversion zone technology, then multiply by your average customer value and conversion rate. For example:

• Monthly ad spend: $1,200

• New customers: 18

• Average customer value: $350

• Revenue generated: $6,300

• ROI: 425%

In the event you do not have a location or you are mobile we have other strategic ways to target the ROI.

Geofencing works for businesses with customer values as low as $25-50, as long as you have sufficient volume and repeat purchase behavior. We optimize for visit cost and conversion rates to ensure profitability regardless of transaction size.

We've had successful campaigns for coffee shops ($8 average), fast-casual restaurants ($15 average), and convenience stores ($12 average).

All location data is anonymized and aggregated—we never see individual people's information or track specific individuals. It's similar to how Google Maps shows you nearby businesses or how your phone suggests restaurants when you're in a new area.

Studies show 70% of consumers prefer location-relevant advertising over random ads. People would rather see ads for businesses they can actually visit than irrelevant national brands.

Our polygon mapping technology is accurate to within 3-5 meters, allowing us to target specific building sections while excluding parking lots, employee areas, or irrelevant spaces.

We also use dwell time requirements (typically 5-15 minutes) to ensure people actually visited the location rather than just driving past.

Yes, this is completely legal and ethical. You're not accessing private property or interfering with their business—you're simply advertising to people who chose to visit public locations. It's similar to handing out flyers on a public sidewalk outside a competitor's store.

Many of our clients discover their competitors are already geofencing their locations.

For you? Not complicated at all. We handle the entire technical setup, including:

• Identifying optimal target locations

• Creating precision geofences with polygon mapping

• Setting up conversion tracking around your business

• Developing location-specific ad creative

• Managing campaigns and optimization

You approve the strategy and review performance reports. We handle everything else.

We use conversion zone technology that creates virtual boundaries around your business location. When someone who saw your geofencing ad visits your location within the attribution window, it's counted as a conversion.

You'll receive detailed reports showing:

• How many people saw your ads

• How many visited your location

• When they visited (same day, next day, etc.)

• Average time between ad exposure and visit

If you are mobile or don't have a brick and mortar location we will determine the best reporting to track results.

Modern geofencing platforms reach 85-95% of smartphone users through multiple data sources (GPS, WiFi, cell towers, app-based location sharing). Even users who've restricted some location sharing are typically still reachable through apps they've given location permission.

The audience size is sufficient for effective campaigns in virtually all markets.

We work with data partners who maintain compliance with all privacy regulations while still providing effective targeting. The iOS changes primarily affected app-based tracking, but geofencing uses multiple data sources and aggregated location intelligence.

Campaign performance has remained strong post-iOS updates.

No long-term contracts required. We operate on a month-to-month basis because we believe in earning your business with results, not locking you in with contracts. Though we recommend some minimums to really see results.

Most clients continue working with us because geofencing becomes their most profitable marketing channel, but you're free to cancel anytime.